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Versatility and effectiveness of step and repeat banners

It is, however, important to note that visuals occupy an important part in the sphere of event marketing and promotion. There are various choices for this purpose, yet step and repeat are effective in terms of branding and creating a proper background for events. These banners play a big role in the decoration of an event, be it a glamour event, a business exhibition, or a corporate company event.

banners

A Step and Repeat Banner is a banner that is designed in such a way that every time a photo is taken, the same image appears on the screen; examples are the Bino Boy Akwaeze step and repeat banner.

A step-and-repeat banner is a large background with logos, images, or desired designs repeated on them in successive manners. The primary motivation behind using these banners is to set a background that will create interest for the sponsors, logos, or key messages of the event. They are commonly deployed in events such as photo booths, which make the brand or the message appear in every shot.

Why a step-and-repeat banner?

  • Brand Visibility: Without a doubt, the main benefit of a step and repeat banner is that you get to have high visibility. Each time an individual poses for a photo in front of the banner, the logos and designs are displayed in the background, hence constant advertising of the brand. This is especially the case for the sponsors aiming at receiving high yields for their investments.
  • Professional Appeal: Step and repeat banners give the event a classy look from the banners. They give an appearance that enhances uniformity and quality, giving participants the impression that the event is well arranged. 

Restriction of Step and Repeat Banner Step and repeat banners are used to brand large events that will require the use of a vinyl banner.

  • Frame and Stand: For the banner to be properly viewed by everyone, it requires a strong frame or a stand. Fixed frames, on the other hand, are substandard since they do not allow any adjustment of the banner’s size and position. The frame must be of a certain thickness to hold the banner in place and ensure that it is taut and nowhere near wrinkled. 
  • Lighting: Lighting of the area where the banner is placed is critical, particularly if the banner is to be used for a photographing area. Ideally, diffused light is used to minimize harsh ‘hot spots’ and ‘killer’ light and to ensure all the logos are well illuminated in all the shots. If the event is an outdoor type, then placement of the banners should be in a way that they will be easily seen by people passing by, especially when the sun is shining or there is light from other sources.
  • Positioning: It should be hung in an area that is visible to the attendees, especially in spots that are common to take pictures. Lobbies, hallways with red paint, floors, walls, and stages are good areas and rooms to target. It is also necessary to control the availability of a zone in front of the banner for persons staying, not to obstruct the logos’ view.

Caring and Reusing of the Materials of a Step and Repeat Banner

Step and repeat banners serve multiple events and are not expensive; therefore, they can be used by investing in multiple usages.

Storage: In case of operating on the fabric, the banner should be rolled up when it is still dry; if the material is coated, then it should be folded so that it does not crease. The best policy is to preserve it in a dry, cool environment to eliminate the possibility of it getting spoilt.

Conclusion

The sustainability of a step-and-repeat banner makes it an invaluable addition to the setting up of an event as it creates more brand exposure and contributes to the creation of a professional look and feel. A simple, good-looking banner with a well-considered position of the logo, color, and the material from which it is made will provide not only the function of the banner but also the perception of the participants in the survey. If well maintained and stored, these banners can be used over and over on different occasions, making them a good tool for any organization. When organizing your next event, you may want to consider adding a retractable banner to your event’s aesthetic displays to enhance your branding and give eventgoers even more to look at and enjoy.