There are two main goals for any retail store renovation. The first is to increase the amount of time a customer spends inside. The second is to encourage more foot traffic. Boosting brand loyalty and repeat customers comes naturally from there. First, you need to consider how you can improve the physical space to bring more people in and then keep them there. Good design strategies will then naturally lead to repeat business, so pay particular attention to these top four tips:
Revamp the Storefront
The first step to getting customers into your store is the front. A great storefront proudly showcases the theme, the ambiance, and the products you sell. It should welcome customers in and change regularly to tell passersby that there’s something new inside for them to have a look at. This is how you can encourage regular visits and make a great first impression that will make all the difference when it comes to establishing brand loyalty.
Improve the Layout
Layout needs to accomplish two things. One, it needs to encourage customers to explore more of your store. Two, it needs to be comfortable. Sure, you may be able to stock more items if you make the aisles smaller, but this just makes shopping a pain. You need your store to feel open, you need customers to be able to clearly see the items on display, and you most definitely need items to be easy to pick up. If picking up an item causes several other things to fall, you’ve failed and distressed your customer.
Design the Music Experience
Put happy, fun music on a horror movie and it’s no longer scary. Put sinister music on top of a rom-com, and it’s taken a sudden turn. The music in your store will also play a huge role in how customers feel in the store, and their overall shopping experience. Choosing music that’s not just pleasant but reflects your theme and your target audience is the best way to improve each customer’s experience in the store. Chosen carefully, music can contribute significantly to your brand loyalty. It can be difficult to determine what music to play, but a good rule of thumb is to choose music that’s catered to your target demographic, matches the general theme of your store, and, most importantly, is generic enough to be enjoyed by mostly everyone.
Improve the Shopping Experience
There are many ways you can improve the shopping experience. The first is to make it inviting and to give customers the chance to try your products. This can be by having a section in your toy store where kids can try out the latest popular toys themselves. It could be a great changing room that has flattering lighting to make your customers look their best. Make the shopping experience more interactive than just picking up an item and going to the checkout. This makes your store feel more welcoming and enticing.
