Instagram has been in our lives since its launch in 2010, and its logo has always been very successful in expressing and demonstrating the characteristics of the platform. Comprising of the words “instant” and “telegram”, Instagram is one of the most popular social media platforms ever, and the history behind its logo holds a significant place in the development and expansion of the platform. After using various shapes and designs, the platform is now using a modern and sleek design language. In light of this information, let’s review the Instagram logo 2024 and how it expresses the notion and mission of the platform.
Instagram Logo 2024 is a Modern Design Approach
The Instagram logo 2024 is a modern approach to expressing the platform’s identity. Having switched to more vivid colors in 2016, Instagram is now giving messages about diversity, energy, livelihood, and adventure. Still, this new logo upholds the characteristics of its predecessor in 2010, and still successfully expresses the identity of Instagram; 14 years after its launch.
Considering how important it is for the platform to use an appropriate logo that emits the values of Instagram, let’s review the Instagram logo 2024 and evaluate how well the logo is doing in furthering the interests of the platform.
- How Does the Logo Look?
The modern Instagram logo has been in use since 2016 and has had minor modifications in 2022. Being significantly more minimalistic compared to the previous logos of the platform; the logo features a simple outline of a camera with shades of pink, white, orange, and purple. Although the logo has significantly changed over the years, the fact that the Polaroid camera is still visible in this minimalistic design proves that Instagram is sticking to its identity after many years in the field.
Personally, this new logo suits more to my liking. As a content creator, I have many apps on my phone that I constantly need to use. Hence, I value modern and minimalistic designs so that my phone can look more organized and less tiring to my eye. Although the shift to this modern logo in 2016 was a big step on Instagram’s part, I enjoy how the logo looks even 8 years after the work-over! I know that some people don’t agree with this minimalistic design language, but I genuinely think it’s much easier for our eyes! You can check out the journey of Instagram logo with Views4You!
- What Values Does the Logo Hold?
Instagram has always been very successful in upholding the principles and values of the platform. The platform has been doing this not only by implementing a user-friendly UI but also by using well-thought-out logos since its launch. The modern logo does numerous things differently compared to the original one but reminds its users that the platform is sticking to its roots, by implementing a gradient Polaroid camera. The logo cherishes the characteristics of the platform such as being sharing, lively, and social.
The vibrant colors on the logo give insights into the platform’s inclusivity, energy, and warmth. Instagram is welcoming to users of all ethnicities, genders, and beliefs. The colorful design gives the message of inclusivity to all parties involved and reminds everyone that Instagram will always be present for the people of the world.
Instagram Logo 2024 is a Result of a Long History
As we have covered above, the Instagram logo 2024 is a great balance between vibrancy and culture. While the logo upholds the main principles of the platform, it carries an evolutionary tone and adapts to the modern expectations of the community. The logo also blends in well on our now-OLED mobile screens and is more pleasing to the eye.
Still, this final design of the logo has been around merely for 2 years, and Instagram’s design language goes way back to 2010, the launch date of the platform. While visibly different from today’s logo, the logo always carried certain characteristics and was liked when it was around. Considering this information, let’s break down the design language of the former logos of Instagram and observe how it changed over the years.
- 2010: The Original Design
The original design in 2010 was a simple image of a OneStep Polaroid camera. Instagram grew much faster than the developer team expected, though, and the team decided to re-work the logo just a few weeks after the launch of the platform. Hence, in 2010, the first Instagram logo was born.
The Polaroid camera included a rainbow symbol on the left corner to add vibrancy and inclusivity to the logo. The lens was enlarged and covered almost half the logo on its own. The word “INST”, short for “Instagram”, was added to the logo to add character and originality. This logo was present for almost a year before the design team re-worked the logo in 2011.
- 2011-2016: The Instagram We Knew
After minor changes to the logo in 2011, the Instagram logo stayed more-or-less the same for 5 years. Adding some texture to the camera and replacing “INST” with “Insta”, Instagram changed the design language towards an image that is more fitting to the newly released smartphones.
In 2016, the logo was reworked into the pink-purple logo we now know and has been in widespread use for 8 years.
Frequently Asked Questions (F.A.Q.)
- Why is the Instagram Logo 2024 More Minimalistic?
Instagram updated its logo in 2016, in hopes of conveying the message that Instagram was not merely a platform to share pictures and videos on; but rather a hub to connect millions of people across the globe. Hence, a more colorful and vibrant design language was adopted to meet these requirements.
- Why is the Instagram Logo Gradient?
Instagram uses a gradient logo to achieve a more dynamic design language. After using neutral colors for 6 years, this new design is more vivid and appeals to newer standards.
- Can I Use the Logo for Commercial Purposes?
Not without the permission of the platform. Meta holds the rights to Instagram and its logo, and you will need permission from the company to use any design related to Instagram for commercial purposes.