In 2024, almost every business, regardless of its size, business sector, or scope of operations, needs to have a high-performing website. In e-commerce, the website represents the main consumer touchpoint and will be the main way to secure sales and repeat customers. Even in firms that do not sell products or services, a company website can serve to boost brand image and provide useful information for clients and customers. As a small business owner, it is important to have a well-designed website. This can be a key way to reach new markets that are outside your local area and to boost the visibility of your firm. If you are taking the first steps in creating a website for your small business, it is important to remember some key points about web design. In this article, two key web design considerations for small businesses will be explored.
- Build it yourself or outsource to professional web design firms?
The first consideration for many small businesses is whether to build their website in-house or have an external firm design it for them. A lot will depend on the scope of your business and the web-building skill level of your staff. Today, it is completely possible to make a professional-looking website by using a website-building platform such as Wix. There is a wide range of free and paid web-building platforms that can allow you to create a small business website in a matter of hours. If you are on a tight budget and have staff who can use such platforms, this may be the ideal option. However, a key downside of this is that the website can look quite generic once completed and may not be tailored to your exact requirements. If you have a budget for web design, consider using the services of a professional web agency such as the magecloud.agency. Such firms employ highly skilled full-stack developers who can create a truly bespoke website for your business. If your business intends to sell products online, this may be the ideal option, as professionals can create web pages that are fast-loading and easy to navigate across a range of tech devices. Such firms can also ensure that your site is completely secure (which is vital when providing payment pages at the online checkout) and that it obeys the best practices of SEO. In short, consider professional web design services if you want an utterly unique site that performs to the highest possible levels.
- Country-specific pricing options
If you intend to sell products on an international scale, it is vital to tailor your site to the needs of foreign visitors. One key way to do this is to offer country-specific pricing options at the online checkout. Most international customer will prefer to see the prices of products in their currency. This can make it easier for them to compare your prices to other local providers and be sure that they are getting the best deal. Investigate the range of apps and plugins that can be used on your site to facilitate country-specific pricing. Ideally, you will want to choose one that updates in real time, using existing exchange rate information to provide the most accurate conversion rates.
