Email marketing is one of the most important methods for e-commerce store owners to improve their product sale.It is hard to run an online business without an email marketing strategy. You either need to hire an email marketer or outsource it to a good ecommerce email marketing agency. Let’s see how a business owner can follow some simple working strategies that can improve their shop sales using email marketing:
Various Email Marketing Campaign Types
#1 Welcome Email
These are the first emails which the subscribers receive after they sign up for your email list.Welcome emails helps your customers to be more familiar with your brand.
#2 Promotional Emails
With the help of promotional email your customers get informed about deals, new collections, etc.
#3 Transactional Emails
Transactional emails include the information about a specific transaction in your store.
#4 Lifecycle Emails:
Lifecycle emails are automated.The goal of lifecycle marketing is to educate customers to understand about the company offers and how it can be beneficial for them.
Based on your business type, you can follow any of the above email marketing types to engage with your customers on a regular basis.
Tips to Increase Conversion Rate
The following are some of the best working tips which can help you in getting your emails opened by your customers which in turn will improve your sales gradually:
Write a compelling subject line.
The subject line is the most significant. Therefore, the subject line should be catchy. Because a catchy subject line will influence customers to open your email and read it.
Create a list of welcome emails.
Create a list of welcome emails for new customers. This is one of the best ways to improve your product sale. Encourage your customers to subscribe to your mailing list by giving them incentives. You may include customer reviews and the benefits of using your products in order to attract your customers to buy your products.
Create anengageable content.
In order to attract customers write an engageable content. An engageable content encourages people to open your mail and read it.
Customer Loyalty and Re-Engagement Emails
Customer loyalty and re-engagement emails helps in creating a positive relationship between you and the customer. These emails establish a strong relationship with a customer.
Get new customers with the help of referral marketing?
Use the power of referral marketing to convert the enthusiasm of your most loyal customers into a continuous stream of new business.
Referral marketing is the tactic through which companies makes use of customers recommendation to grow their business. In this process customer share their favourite products with their friends and family with a recommendation through the text message, social media or email.
Offer special discounts to your customers.
Attract subscribers by giving them discount offers only. This encourages your customers to subscribe to your website because they know that they will only get special offer mails via email.
Ensure you follow the applicable privacy rules.
In Email marketing you need to take care of privacy. Because customers won’t subscribe to your site if you can’t prove that you follow privacy rules. That is why it is important to ensure that your website is safe and secure to use.
Nowadays, people are more concerned about their online privacy.
Because many people are not prepared for cyber attacks. So, it should be the main priority for e-commerce businesses to ensure safety and online privacy.
Ensure the design of your email is mobile friendly.
E-commerce companies should create the design of their email in such a way that it can be easily viewed on mobile devices. Because about 55% of emails are opened on mobile devices. All emails should be well-designed and easy to read. Sales invoice emails should also be easy to read.
Create a series of abandoned cart emails.
The average online shopping cart abandonment rate is around 78%.This means that 3 out of 4 people will leave their online shopping cart without making a purchase.
Fortunately, there are many shopping cart tools that allow you to retrieve these emails and send an abandoned cart email to remind them of their purchase. These emails can help drive long-term sales; some studies suggest that the average conversion rate for abandoned cart emails is 10%.
Include customer reviews in the email.
Before buying a product every customer wants to see the product review to ensure whether the product quality is good or not. In order to improve your sales, you must include customer reviews in your email campaigns.
Segment your customers.
It is more valuable to Segment your customers to increase personalization. There are many ways through which you can be hyper-personalized to your customers.
With other email marketing best practices, such as using their first name or using a custom subject line, you can use historical data based on your customers’ browsing online stores.
Know their taste and make recommendations based on that. Segment prospects that have not yet been purchased by gender and may give personalized email recommendations with products they may like.
Attract costumers by offering incentives.
Encourage your customers to subscribe to your mailing list by giving them incentives.
You can also attract customers by giving them a good offer so, that they will not leave your site without subscribing.
You can also offer free shipping or giveaways to attract customers.
Send promotional sales emails to all subscribers.
Sending seasonal and holiday-themed sales email marketing campaigns are the great way to attract subscribers to buy a product.
Grow your email list.
Growing an email list every year is a most essential task in order to get new subscribers.
Add a colourful CTA.
The aim of CTA is to direct people to the company’s website. Therefore,
Your CTA should be purpose-driven and attractive which will helps to draw customers’ attention. For this you have to spend more time to craft the right message.
Apply email marketing automation.
It is the method by which you can create emails that can reach the right person at the right time.
Email marketing helps in increasing revenue and improving email performance.
With the help of automated email campaigns, you can also send mails to those customers who have already purchased a product from you.
With proper site optimizations, products in stock and by following above mentioned tips can surely help your business to improve the user engagement.