To build a lasting career in real estate, you will need a lot of dedication and hard work . Your success will depend entirely on the quality of the relationship you have to maintain when interacting with clients, whether potential, current, or past. Ensure you will never lose even a single client from unethical and mediocre services, as recovering them will be close to impossible.
Your success in real estate lies in creating strong relationships with your clients and then working hard to maintain them. The ties should go beyond just a single sale or listing because from them is where you will get referrals that will lead to new business and other references.
Building a great rapport during your first few interactions, even before the sale, will determine how your relationship will be in the future.
Connect with Them
It could be on social media. Liking and sharing and their posts and commenting on some of their social media posts ensures you keep in touch with them. You can share their post relatable to your line of work and the community at large with friends and those who follow you on social media pages.
Send Them Invitations for Events You Organize
The invitations will create a bond with you even more. They will also meet and share their experiences with potential clients about you and how you were when you were their real estate agent. It will be a great marketing strategy.
Engage the Clients
You can engage with your clients by sending them Direct Mail postcards, which you can create via Wise Pelican. You can send them every time you make a home sale or if a house is listed.
Another way you can engage them will be by asking them about their views and ideas concerning anything you are presenting to them. For example, when selling them a house or selling for them a home, you can ask them what they have in mind and meet them halfway with your professional point of view.
Become Their Advisor
Let them take you as their go-to person anytime they might need information. For example, if they might require any repairs in their home, gardening, lawn mowing services, or any other services, refer them to trusted vendors for the services. This will make your relationship with them grow even more reliable, which is always good for business.
Make Them Feel You know Them
When the clients know and feel their needs and desires are your priority, it will draw a lot of interest. Making them feel interested in you will pull them and get involved in your business. Ensure you show them through your actions and content, something you noticed about them in the right way, and this will be sure to impress them. It will make them feel that you care for their needs, hence, closing a deal with them will be much more likely.
Transparency and Honesty
Transparency and honesty will be shown in the smallest ways possible. For example, when you own any mistakes you make. Having an excellent reputation goes a long way. It ensures you get more leads and referrals from your clients and other people who know your good deeds.
Put your Clients Before Numbers
Everything you do is for the business, and this means sales. It’s vital also to put your morals first, also keep in mind that good relationships with people is important. When clients like you as a person, closing a deal with them will come about naturally. Making sure clients like you will make them want to work with you, and this will make for a long-lasting relationship.
Be Fun and Appropriate
Nobody wants to feel as if they are dealing with a robot. Crack a few jokes when it’s appropriate. It will show the human side of you and make your interactions warm and friendly.
Quick and Timely Response
Your clients will appreciate answers to problems they might encounter, so make sure your responses are prompt. This becomes possible by ensuring that you provide your clients with many ways to reach you. Be sure to mention how long they might wait for a response in each means of communication you have provided.
Give Rewards to a Loyal Clientele
Don’t forget the clients you have done business with in the past. Most real estate agents concentrate so much on acquiring and engaging new clients they forget those they have dealt with. To maintain the relationship, you can give the said clients exclusive deals like huge and reasonable discounts, and other reward program offers available at your disposal. It will be a good way of showing gratitude for their business and a smart marketing strategy.
Be Thoughtful
Research your clients and know them, this will help in many instances. For example, if your clients have kids, you can look for a way to entertain the kids. Give the parents time to look around the property without their kids disturbing them. The above will prevent them from making any rush decisions which might not favor you or them. Enough time will be created for you to explain all the details and give them more options if they are not happy with the current choice. It will make them like you more, making your relationship more potent.
Have a Tremendous After-sales Approach and Care
You will maintain a great relationship after the sale when you stay in touch with the clients. It’s not only because you might be interested in appraising their property. It should show genuine care for them as humans. You can decide to be sending Christmas cards, birthday cards, and other marketing campaign cards to keep in touch. It will make you be at the back of their minds if they might have any issue related to the line of your work.
Be Active and Professional
The more experience you have in real estate, the more informed you will be able to deal with your clients. Therefore, keep on learning and training as much as possible on anything related to real estate and customer service. At the beginning of your career, it might seem difficult, but as time goes, it will get effortless and will be portrayed naturally.
You will be able to determine the right steps, and you will be able to act accordingly. Having frequent, yet professional contact with your clients will establish a secure connection, which will get even better over time.
