YouTube remains the most popular platform for video content. Approximately 74% of U.S. adults use YouTube, and the platform boasts two billion monthly logged-in users. For building your brand, you need a strategy for succeeding on this platform.
The YouTube channel of Dr. Ryan Shelton Zenith Labs is a perfect example of how to construct a rabid, fanatical following. Here’s what you need to do to increase your video views.
1.Focus on a Niche
The most successful channels are those that focus on a specific area. You cannot expect to please everybody, therefore it’s best to focus on a select group.
Figure out who your target audience is and build content that digs deep into that niche. With so much competition, you need a way to stand out from the crowd and generalized content isn’t going to cut it.
Look up similar channels (your potential competition) and find the areas that they aren’t addressing in their videos.
2.Implement SEO on YouTube
YouTube is not just a video platform but a search engine. Google, who owns Youtube, uses aSEO algorithm in YouTube to enable its users to find the videos they are likely to watch.
Utilizing keywords in your videos and descriptions is critical to helping your target market find your videos. Uploading a video and waiting for views isn’t going to work. You need to actively construct a foundation based on SEO best practices.
Try using tools like Google Keyword Planner for insights into which keywords and phrases to use.
3.Release Regular Content
Did you know that500 hours of YouTube content is uploaded every single minute?
What this means for you is that you have more competition than ever before. Every day that passes without new content is an opportunity for your viewers to forget about you.
Release regular content to stay at the forefront of the minds of your target audience. While you’re not required to upload videos every day, keeping a predictable schedule is a key to generating more views and more subscribers.
4.Interact with Your Audience
The difficulty is not necessarily getting people to view your videos but getting them to come back for more. Take the time to interact with commenters on your videos. Even if the video’s comments are not flattering, read through each comment and take time to reply to everyone.
While larger content creators couldn’t hope to reply to every comment, showing that you care about your audience can convert casual viewers into fans.
Even on YouTube, success is about engagement.
5.Commit to the Long Haul
Unless you go viral, which is impossible to plan for, you’re going to have to build up your following slowly. Few channels gain millions of followers within a month. It takes years to create a core following and achieve consistent growth.
If you’re unwilling to do this, you will never succeed.
Final Thoughts
Dr. Ryan Shelton is committed to releasing niche, natural health content in conjunction with his core Zenith Labs brand.
He’s worked to boost his views through hard work, years of research, and a commitment to excellence. By following his example, you too can make your channel soar.
What are you doing to increase your YouTube views?
