The advent of artificial intelligence has brought changes in many sectors and the entertainment industry is no different. Starting from the way creative processes at the backend of every entertainment project work to how the content is presented to the audience, every step now uses some form of AI.
The collaboration and progress of AI and the internet have made it possible for us to watch anything we want from anywhere in the world. I am thrilled that I can enjoy my shows in 4K quality using Spectrum internet.
AI & The Entertainment Industry
As users are becoming more knowledgeable and creative, the demand for new content in the entertainment sector is also evolving consistently. The entertainment industry is getting competitive by the minute. Artificial Intelligence is helping the entertainment industry in decreasing operational costs intelligently while maximizing the overall output.
Here are 7 ways the entertainment industry is using AI to improve its outlook.
#1. Marketing & Advertising
The integration of AI in the entertainment industry has helped transform the way people market their products and services in this industry. The processes of crucial marketing elements like film design, promotion, advertisement, etc. have improved through AI. The industry now utilizes smart algorithms to figure out the best marketing solutions by using predictive analysis. In addition to that, the marketing plans are now developed using AI to help create better campaign strategies, targeting specific audiences, etc.
#2. User-Friendly Search
The search function in the media industry is quite complex. AI technology has allowed them to solve this problem by introducing user-friendly searches. The search functions are becoming increasingly efficient. A few platforms now allow users to search for things based on images. A user can upload an image in the search and gets related results quickly. Some platforms are now capable of producing search results based on voice commands.
#3. Better Use of VR Technology
Virtual Reality plays a huge role in revolutionizing the world of entertainment. VR powered headset allows gamers to fully immerse in the simulated worlds and become a part of the game they play. Things get more interesting when AI is incorporated in VR because AI is a powerful tool that makes the background characters in the game more intelligent. Game developers use AI to give background characters and elements the ability to react as they would in real-world scenarios.
#4. Hyper-Targeted Marketing & Advertising
Hyper-targeted marketing works when a company gathers data from multiple sources at a single place. AI technology allows companies to use this data and come up with unique and hyper-targeted offers for their customers. This AI-driven marketing technique induces addressability.
#5. Chatbots in the Entertainment Industry
The entertainment industry uses chatbots to improve user-experiences, enable communication between users and companies at a larger scale, and to offer efficient search/browsing, etc. The chatbots’ function is to understand user preferences and behaviors. Based on these two types of data, the chatbots can figure out when and what type of alerts and updates to send to users. The chatbots can understand user preferences and send them alerts of weather, news, shows, movies, events, etc.
#6. Personalizing Customer Experience
In this day and age, personalized experience is high in demand. The entertainment business is highly customer-centric. Therefore, giving people a personalized user experience is a must and not something the entertainment industry can opt for. For instance, Spectrum TV app uses AI to offer personalized recommendations to millions of its users just like Netflix and Amazon. Based on what people watch, the AI technology shows them options of similar shows and movies they’d like to watch.