Do you feel disadvantaged as a small business competing with larger businesses? Some people think a bigger business is a safer choice and so they’ll shut down an opportunity before you can even get started. If you’re a small company then you need to get past the prejudice and through that door of opportunity.
There are many things you can do to look more professional and bigger at the same time. In this article, we’ll help you identify some key factors that you might change so that you can level the competitive playing field.
Unlimited With Limited
If the legal structure of your business is a Sole Proprietor, then it is obvious you are a small business. Just because you are a small business does not mean that you don’t have choices about the legal structure of your business. You could create an LLC or Limited Liability Company for your business.
This will have an impact on your tax status and how you file your personal taxes and even on how you pay yourself from the business. It doesn’t have to be complicated, especially if you have support from your accountant. The bottom line is that this communicates to other businesses and customers that you’re a serious enterprise.
Professional Brand Identity
People do judge a book by its color. If you have a cohesive and professional brand that works its way through all your communication media, then you will look like a business that’s well established and bigger than you really are. This is because many small businesses do not invest in this aspect of their marketing.
Your brand identity is the key here but it also involves more than that. It also involves providing your potential customers with documentation that looks professional and includes all the important legal elements that show you’re committed to delivery.
These documents include proposals, letters of engagement, contracts, and invoices. There are lots of low-cost tools you can use to help your business such as providing an invoice template or proposal pipeline software. Get these elements right and you will make your business look more professional.
There are many virtual resources you can take advantage of that will both help you run your business, and at the same time, convey a professional big business feel. This includes virtual assistants to take phone calls and schedule appointments or even using a virtual business address that has kudos in a premium part of the city.
Small Company Big Success
In this article, we’ve talked you through some adjustments you can make to your small company so that it will stand out as professional and convey the impression it is bigger than it is. This is no deception on your part. The fact is, we associate professionalism, sharp branding, and documentation with a big company.
Follow the tips in this article and you’ll feel prouder and more confident about the business that you’re operating. That’s worth the investment in time and even some additional resources.
Check out other business-related articles on our site designed to give you inspiration towards greater success.